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Vidal Sassoon Sues P&G over Contract Breach

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By: TOM BRANNA

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Hairstylist Vidal Sassoon sued Procter & Gamble on Tuesday, seeking to reclaim control of his brand name after years of alleged “systematic destruction” by P&G. Mr. Sassoon, who rose to prominence for the short, pixie cut that model Twiggy popularized in the 1960s, charged the consumer products giant with breach of contract and fraud of the product line bearing his name.He claimed that P&G broke its promises to build his brand and products, and instead ignored them and...

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